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How to Make Money on Social Media: Tips for Brands and Creators

Table of Contents

6 ways to make money on social media as a creator

4 ways to make money on social media as a brand

The good news: There are so many ways to make money on social media!

The bad news: There are so many ways to make money on social media…

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Where do you start? Earning a living as a creator is possible with the right strategy and mindset, but it can be overwhelming to figure out how.

And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now? How do you work with creators?

Creators and brands, this article is chock full of strategies for both of you. Bust out your marketing plan and let’s go.

6 ways to make money on social media as a creators

1. Partner with brand's

This is what most people think of when they hear “making money on social media.” The OG method: Becoming an influencer.

Relax. It doesn’t have to mean taking selfies for sponsored posts featuring “diet tea.” Not only should you avoid doing that because you’re gorgeous the way you are, but also because your audience will see right through it.

To maintain your integrity, work with brands that:

Naturally fit your content and personality
Have products you actually use
Offer value to your audience
Whoever you partner with, ensure the content on your social media accounts still feels like you.

Parenting-focused creator Lindsey Gurk creates hilarious Reels, often with her own (amazing) singing. This sponsored Reel feels as authentic as her organic content.

As for what to charge, that’s up to you, but check out these influencer earnings benchmarks for inspiration. (Plus, learn more about sponsored content, a.k.a. sponcon.)

2. Join an affiliate program

Affiliate marketers share links to products or services and earn commissions when someone buys through that link (or via unique coupon code)

Join a specific company’s affiliate program: Many brands run their own affiliate programs, which often pay better than joining through larger networks.

Pitch a custom affiliate relationship: Established creators often negotiate custom rates and contracts with brands for long-term partnerships.

Affiliate marketing is a snowball effect. At first, if you don’t have a large audience, you probably won’t make very much. (Not always true, though!) Sharing affiliate content over time will pay off, as long as you focus on serving your audience first.

Always disclose your links. When posting content that features affiliate products, be honest and let your audience know you’ll earn a commission if they buy. You can use hashtags like #affiliate link   or #ad. It’s required by the FTC.

Not everything needs to be an affiliate link. Don’t shy away from recommending your favorite items if they don’t have an affiliate program. You’re here to serve your audience first, remember?

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3. Enroll in platform-specific monetization programs

Social media platforms need creators to keep users engaged so brands keep running ads. #Real Talk

Because of that, they’re constantly launching creator-friendly features to help you earn more money. I mean, help them earn more money off you…

But since you’re creating content anyway, sign up for every program you can. Why not, right?

TikTok Creator Fund

There are tons of ways to earn money on TikTok, including branded content, tips, gifts, and their dedicated Creator Marketplace. The Creator Fund is simple: TikTok pays you for views.

It’s a no-brainer if you meet the steep eligibility criteria. Earn more with the content you’re already making.

Pinterest Creator Rewards

Pinterest is currently testing a new rewards program for Idea Pins. They also offer an application-based fund which is unique as it’s meant to lift up underrepresented creators.

Check out more ways to make money on Pinterest.

YouTube Partner Program

Youtube Channel

Video view earnings and partial ad revenue means YouTube creators can start earning decent money with an audience of a few thousand (or one really viral video). To sign up for the program, you need at least 1,000 subscribers and 4,000 watch hours.

There are other ways to make money on YouTube, too.

Instagram Subscriptions

Subscriptions allows you to add a membership to your Instagram account. Followers can pay a monthly, in-app fee to access exclusive content, which can be anything from subscriber-only posts and Reels to group chats, livestreams, and more.

It basically combines the functionality of Patreon right inside Instagram. Currently, Instagram Subscriptions is available to U.S.-based creators.

Not to worry, there are lots of other ways to make money on Instagram.

Instagram and Facebook Reels Bonus Program

Meta runs ever-changing bonus programs that pay you for either Instagram Reels views, or reaching other achievements on Facebook. Currently, these are invite-only programs available to select U.S-based creators. If you’re eligible, you’ll get an in-app notification to sign up.

Increase your chances of getting in by

Using Instagram to create your Reels. Instagram hints that creators using “Instagram creative tools” get priority.

Creating positive, original Reels. Instagram wants trend-setters, not trend-followers.

Removing watermarks. Don’t repost straight from TikTok. Remove any watermarks and ensure your upload quality is set to high. Turn this setting on in the app from Settings -> Account -> Data usage.

4. Sell Merch

Making decent money from your own merchandise requires a dedicated following. You don’t need a million followers, but may want more than, like, 100.

There’s also the actual making of the merch. What will you make? How will you make it—yourself, or outsource it?

There are lots of ways to outsource the production of apparel and gifts with sites like Print ful. And, ways to sell it with an Etsy or Shopify store.key, besides loyal followers, is merch that makes sense. Tech reviewer Sara Dietschy’s line of tech accessories tie in nicely with her brand slogan of “rhymes with peachy” and align with her audience’s interest in technology.

5. Create and sell an ebook or online course

Have a skill to teach? Diversify your income by creating your own course or book.

Emil Pakar kis  wanted to get better at photography. He grew a following as he developed his skills armed with only an iPhone. He turned his experience into a course. Over 319,000 people have taken iPhone Photography School at about $75 USD.

Quick math here… That’s $23.9 million.

Here’s how he uses TikTok to promote his course.

If course creation seems overwhelming, start small with something from the next section.

6. Host an event or workshop

Events and workshops are a quick way to monetize your social media presence.

They require a lot of work to set up and promote if you’re creating something from scratch. But, you can record it and use that content for lots of other things: Chop it up into many social media posts, or turn the whole thing into a course and sell it.

Event ideas to create and launch:

An in-person course or workshop.

An online webinar or livestream presentation.

A charity fundraiser and networking event.

A summit or convention, partnering with other creators or brands.

Alternatively, there are ways to reap the benefits of events without having to create it yourself, such as:

Becoming a paid speaker for conferences.

Podcast and media interviews. (Not always paid, but can be.)

Sponsoring or advertising at someone else’s event.

Thinking of hosting a virtual event? Make sure you do these 10 things.

4 ways to make money on social media as a brand

1. Sell your products using native commerce features

Social selling is one of the most powerful ways to use social media for your business. Brands that embrace social selling are 51% more likely to reach their sales goals.

Instagram Shop

Instagram currently offers brands the ability to display your products under a “Shop” profile tab.

Facebook Shop

Setting up an Instagram Shop automatically carries over to Facebook, too. Although with Instagram’s Shop tab ending soon, we can assume Facebook’s Shop tab will go along with that.

Commerce tools on Facebook remain murky, as Meta also removed the Live Shopping feature in October 2022.

Pinterest Shopping

Pinterest says their users spend up to 80% more shopping every month compared to users on other platforms. They offer multiple ways for brands to boost revenue.

Partnering with creators on branded Idea Pins.

Multiple ad formats, including dynamic Shopping ads and AI-powered “try-on” Pins.

A Shop profile tab that auto-imports your ecommerce catalog.

TikTok Shop

TikTok offers a robust ecommerce solution for brands. You can launch a Shop on your profile, run ads, partner with creators in-app, and feature products in videos with integrated checkout.

If you use TikTok, don’t sleep on this opportunity. TikTok users love to shop: 71.2% report buying something they saw on the app.

Note: TikTok’s social commerce solutions are only available in some countries.

Snapchat Store

Shop tab similar to Instagram’s current one: Your followers can browse products from your profile and checkout on your website. Right now it’s only available to verified Business accounts.

2. Set up an affiliate program

Setting up your own will involve some legwork but creators love affiliate programs. You’ll have to create a legal contract for your affiliates to agree to, as well as decide on how much to pay.

There’s no right answer but most programs offer a flat rate per sale, or a percentage of one.

It’s possible to manage your own affiliate program on your website, or an easier option is to offer yours through a network like Impact.

3. Upsell with an AI chatbot

Heyday goes beyond basic chatbots by using advanced AI to adapt tone across sub-brands, learn from past interactions, and offer 24/7 multilingual support.

After Groupe Dynamite launched their custom Heyday chatbot on Facebook Messenger, their traffic went up 200% and 60% of all customer conversations were automated—with detailed analytics to ensure satisfaction remains high.

4. Work with social media influencers and content creators

It seems like every video about Procreate on YouTube is sponsored by screen protector brand Paperlike—because it works.

Their 2 minute Kickstarter launch video showed testimonials from real artists and designers and earned them $282,375—56 times more than their original campaign goal.

Lesson learned? Copy and paste that strategy to influencer marketing. Paperlike continues to partner with artists and creatives who use the product.

Paperlike’s strategy shows influencer marketing can be simple: Let your users do the talking, combined with genuine action (e.g. using it all the time, not just for a campaign).

Snag a complete strategy for your business from our guide to working with influencers.

Whether you’re a creator or brand, check out all the ways Hootsuite can help you run your social empire beyond scheduling and publishing.

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Best tips to grow Channel

What are the best tips to grow a YouTube channel ?

Some tips for growing a YouTube channel include creating high-quality content, being consistent with your posting schedule, engaging with your audience, collaborating with other YouTubers, and optimizing your videos for search engines.
You should also promote your videos on social media and other online platforms to attract more viewers. It's also important to pay attention to your analytics and adjust your strategy accordingly based on what's working and what's not.

Finally, be patient and persistent - growing a YouTube channel takes time and effort, but if you're dedicated and passionate about your content, you'll eventually see results.

Some additional tips for growing a YouTube channel include using eye-catching thumbnails, writing compelling titles and descriptions, using tags to help your videos appear in search results, and responding to comments from your viewers.
You can also try experimenting with different types of content to see what resonates with your audience the most. Finally, consider investing in high-quality equipment like a camera and microphone to improve the production value of your videos.
The better your content looks and sounds, the more likely people are to watch and share it.

Another tip for growing a YouTube channel is to engage with your audience through live streams, Q&A sessions, and other interactive content.

This can help you build a loyal fan base and establish yourself as an authority in your niche. You should also consider collaborating with other YouTubers in your niche, as this can help you reach new audiences and gain exposure. Finally, make sure to share your videos on social media and other online platforms to attract more viewers and grow your channel.
Another tip to grow your YouTube channel is to optimize your videos for mobile devices. More than half of all YouTube views come from mobile devices, so it's important to make sure your videos are optimized for smaller screens and slower internet connections.
This means using larger fonts, keeping your videos short and sweet, and making sure your audio is clear and easy to understand. You should also consider using closed captions or subtitles to make your videos more accessible to viewers who are deaf or hard of hearing.
Finally, don't forget to ask your viewers to subscribe to your channel and turn on notifications so they never miss a new video.

Another tip for growing your YouTube channel is to build relationships with other creators in your niche.

This can help you collaborate on projects, cross-promote each other's content, and even share tips and advice to help each other grow.

You can find other creators by searching for channels in your niche, attending industry events, or joining online communities like Facebook groups or subreddits. Finally, don't forget to have fun and be yourself! The more authentic and passionate you are about your content, the more likely people are to tune in and become fans of your channel.

Another tip for growing your YouTube channel is to use analytics to track your progress and see what's working and what's not. YouTube has a built-in analytics tool that can show you data on your views, engagement, and demographics, among other things.

You can use this information to identify your most popular videos, see where your viewers are coming from, and adjust your strategy accordingly.

For example, if you notice that your viewers are mostly male, you might want to create more content that appeals to that demographic. You can also use analytics to track your growth over time and set goals for yourself to keep yourself motivated and on track.

Another tip for growing your YouTube channel is to be consistent with your content. This means posting new videos on a regular schedule, whether that's once a week, twice a week, or daily. 

Consistency is key to building a loyal audience and keeping them engaged with your content. You should also make sure your content is high-quality and adds value to your viewers' lives.

This can mean creating tutorials, sharing your expertise, or simply entertaining your audience with funny or interesting videos. Finally, be patient and persistent. Growing a YouTube channel takes time and effort, but if you're passionate about your content and committed to your goals, you can achieve success over time.

Another tip for growing your YouTube channel is to promote your videos on other platforms, such as social media, your blog, or your email list. This can help you reach new audiences and drive more traffic to your channel.

You can also use paid advertising to promote your videos on YouTube or other platforms, though this can be expensive and may not be necessary if you're just starting out.

Finally, make sure you're using keywords and tags in your video titles and descriptions to help people find your content through search engines like Google and YouTube. This can help you attract more views and grow your channel over time.